DMITamkeen

Digital Marketing Strategy

Module

Duration: 3hrs
Level: 04
Language: english
Reference: CDMP-M10

Course Overview

Tying it all together. Covers digital strategy fundamentals (components, purpose, resource mapping, budget, ROI), setting strategy objectives and KPIs, digital strategy research (audit, audience and competitor research, social listening), developing a creative strategy, executing across channels with a media plan, communicating to stakeholders, and the strategic-thinking habits senior marketers need.

What you'll learn

Build a digital marketing strategy with clear objectives, KPIs, and budget allocation
Run the research — audit, audience, competitor, social listening — that informs strategy
Develop creative and media plans that maximize and repurpose creative output
Communicate a digital marketing strategy to stakeholders and lead its execution

Syllabus & course details

Core module · 3 lecture hours · self-paced online study. The capstone module. With the channel and tool modules behind you, this module ties the discipline together into a coherent digital marketing strategy. You'll cover the core components, align objectives and KPIs to business goals, run the research that informs strategy, develop creative and media plans, execute across paid channels with a sensible budget mix, communicate the plan to stakeholders, and start thinking strategically.