DMITamkeen

Introduction to Digital Marketing

Module

Duration: 3hrs
Level: 04
Language: english
Reference: CDMP-M1

Course Overview

The foundation module. Covers the principles of digital marketing, inbound vs outbound strategies, DMI's 3i methodology, SMART objectives, audience research with social listening tools, the buyer's journey, the 360-degree campaign, and the project- and time-management skills marketers need on day one.

What you'll learn

Map the principles of digital marketing and how it differs from traditional marketing
Set SMART marketing objectives aligned to business goals
Run basic audience research using social listening platforms
Apply project- and time-management techniques to a digital campaign

Syllabus & course details

Core module · 3 lecture hours · self-paced online study. This foundational module covers the principles of digital marketing, how traditional and digital media work together, and the buyer's journey from awareness through to advocacy. You'll set SMART marketing objectives, run basic audience research using social listening platforms, and apply project- and time-management techniques that get digital campaigns delivered on schedule.