DMITamkeen

Search Engine Optimization (SEO)

Module

Duration: 3hrs
Level: 04
Language: english
Reference: CDMP-M4

Course Overview

Getting found organically. Covers SEO fundamentals (paid vs organic, SERP components), aligning SEO with business objectives, keyword research and content planning, on-page and off-page optimization, SEO audits, performance measurement, and the structured problem-solving techniques SEO requires.

What you'll learn

Map paid vs organic search and the components of a SERP
Run keyword research and convert keywords into an SEO content plan
Apply on-page and off-page optimization techniques to a real site
Run an SEO audit and measure performance with appropriate metrics

Syllabus & course details

Core module · 3 lecture hours · self-paced online study. This module covers Search Engine Optimization as a discipline — how search engines work, what drives ranking, and how to get a site onto the first page and keep it there. You'll run keyword research, plan SEO content, apply on-page and off-page optimization techniques, run an SEO audit, and measure performance against the right traffic sources and metrics.