DMITamkeen

Website Optimization

Module

Duration: 3hrs
Level: 04
Language: english
Reference: CDMP-M8

Course Overview

Building a website that actually performs. Covers web design and optimization principles, publishing a basic WordPress site, design principles and website copy, user-centered design and UX assessment, website metrics and monitoring tools, and the agile thinking approach that makes test-and-learn part of daily marketing practice.

What you'll learn

Publish a basic WordPress site with appropriate hosting and theme choices
Apply mobile-first design and copy best practice to a marketing website
Run UX assessments and user-centered design methods to improve conversion
Use agile thinking and A/B testing to iterate on website performance

Syllabus & course details

Core module · 3 lecture hours · self-paced online study. This module covers website optimization for marketing — how to publish a WordPress site, apply mobile-first design principles, write copy that converts, run UX assessments, monitor performance with the right tools, and use A/B testing and agile thinking to iterate. The goal is a website where business goals and user experience stay aligned.