DMITamkeen

YouTube and Display Advertising

Module

Duration: 3hrs
Level: 04
Language: english
Reference: CDMP-M6

Course Overview

Video and display campaigns. Covers display and video advertising fundamentals, creating and managing a YouTube channel, the Google Display Network and video ad formats, building and targeting campaigns through Google Ads, audience and contextual targeting, remarketing, and performance analysis.

What you'll learn

Set up and manage a YouTube channel with proper content management
Build responsive display and standard video ad campaigns through Google Ads
Target campaigns using audience, contextual, and remarketing options
Measure display and video performance and optimize against impact metrics

Syllabus & course details

Core module · 3 lecture hours · self-paced online study. This module covers the visual side of paid digital — YouTube, the Google Display Network, and video ad formats. You'll learn how to set up and manage a YouTube channel, build responsive and non-responsive display ads, configure standard video ad campaigns, target audiences using contextual and remarketing options, and measure the performance of display and video campaigns.