CILTTamkeen

Introduction to Customer Service and Marketing

Module

Duration: 40hrs
Level: 02
Language: english
Reference: INTRO-M2

Course Overview

Logistics is a service business — and that means customers. This module covers customer processes, retention, and relationship-building in a transport and logistics environment, plus the marketing fundamentals: market segmentation, customer requirements, marketing plans, market research, and the external environment.

What you'll learn

Apply customer service principles to a transport or logistics operation
Identify the techniques used to retain customers and build long-term relationships
Segment a transport or logistics market by customer type, geography, and need
Walk through the components of a marketing plan and the role of market research

Syllabus & course details

Mandatory module · 40 guided learning hours · 30-question OR exam · 1-hour duration · 50% pass mark. This unit introduces students to the main principles of customer service and marketing in a logistics and transport environment. You'll study the customer processes with particular focus on retaining customers and developing effective relationships with them, plus the concept of the market, market segmentation, the importance of understanding customer requirements, developing a marketing plan, market research, and the influence of the external environment on marketing.

Upcoming batches

This module is delivered as part of the CILT International Introductory Certificate in Logistics and Transport program — the dates below are the program's cohorts.

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Part of the CILT International Introductory Certificate in Logistics and Transport program

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A senior advisor will WhatsApp you within 30 minutes to confirm your place.